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Starwood

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  1. Content? Content. Content!

    By having complicated terms that make it nearly impossible to use -- the Starwood Price Match Guarantee, for example -- you'll wind up upsetting your client base. Content. This buzzword in the SEO space has grown to astronomical levels.

  2. Microsoft Search CashBack: Stealing from Google?

    Starwood has many hotel properties (W, Sheraton, Westin, etc. Users call Starwood reservations = Users search on MSN Live Starwood gives points for bookings = Microsoft gives cashback for purchases/bookings

  3. Starwood "Lobbying" Loyalists

    Starwood Hotels and Resorts has launched a lifestyle-oriented blog at TheLobby.com, the WSJ reports (subscription). The effort, put together by NYC agency Electric Artists, is sprinkled with travel topics such as luggage, clothing, and, of course...