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  1. PPC Management Operations: The Ultimate Guide

    Track the ups and downs. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. Planning is half the battle, so here's your starter calendar for your PPC management at the start of...

  2. Linking the Google Way in 2014

    Because this website has had its ups and downs and is currently on track, it deserves attention. Start your research by navigating to the portfolio page. If you're considering a link building campaign in 2014, following their lead is a good place...

  3. 7 Critical Web Redesign Considerations You Can't Overlook

    This would include all wireframes, mock-ups, images, color, content and the list goes on. These questions should always be answered before you start designing the site. Your SEO team, copywriters, sales team and social media managers should all be...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines. Before you can look at structured content and data markup in search it is important to create relevant, targeted...