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  1. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    The additional sales generated from this improve the page’s sales rank, which in turn improves its rankings in the organic listings. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The key here once again is Google+Local optimization since Maps info is fed by Google+ Local listings. The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well...

  4. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. The question I’ve been watching closely is how many brands out there have both paid and organic...