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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Take advantage of real-time bidding and flexible bidding strategies, testing higher positions on an ongoing basis, to find the best balance. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa...

  2. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    With the holiday season officially in full-swing, there’s no telling what strategies retailers will use to make the most out of the few weeks that are left – and we have to consider the after-holiday sales and merchandise returns.