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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Take advantage of real-time bidding and flexible bidding strategies, testing higher positions on an ongoing basis, to find the best balance. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa...

  2. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    With the holiday season officially in full-swing, there’s no telling what strategies retailers will use to make the most out of the few weeks that are left – and we have to consider the after-holiday sales and merchandise returns.

  3. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    Since Yahoo Japan made the switch last December, search marketers in Japan have been adjusting their SEO strategies to align with Google's algorithm. Hunt says Yahoo Japan has stated its PPC account would be managed separately by each of the sites...