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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    The additional sales generated from this improve the page’s sales rank, which in turn improves its rankings in the organic listings. Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Well Google says the ratings quality raters assign to web page don't directly influence web rankings http://searchenginewatch.com/article/2172154/How-Google-Uses-Human-Raters-in-Organic-Search. But why should webmasters be concerned or even care...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. Overall, it’s a good change as its time SEOs start looking at marketing holistically and start looking at all the "Digital Marketing...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    In closing, Cutts said they are keeping a close eye on the mix of organic search results with non-organic search results and says he would also like to hear feedback on it. This is definitely an area SEOs need to continue to focus on, as it is...

  5. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Providing the wrong rel=canonical strategy could send all sorts of bad signals to the engines, and could destroy rankings and organic search traffic. If not, you risk losing search equity, which can impact rankings and organic search traffic.