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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Reach Mobile App Users on the Desktop Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This can be a lengthy and expensive task, so marketers should start by focusing on the key components of their site, seeking ways to create a simplified and streamlined mobile environment. Consider the Consumer When Developing a Mobile Paid Search...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your site is slow on mobile phones, Google is less likely to rank it. Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers realize the potential; a joint study between Google and ClickZ late last year found that 48 percent of marketers plan to increase engagement in mobile advertising through 2013. Google wants marketers to be mobile-friendly – so much so...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Only six of the Top 100 Fortune 500 companies meet Google mobile requirements. Global and Mobile SEO Mobile accessibility is transforming search. The convergence of social, mobile, and search marketing techniques and technology has provided...