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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. I explain to clients that they need to do this quickly, so users can...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. Mobile traffic just might be providing Google a boatload of negative user engagement data, and...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start thinking...

  4. The Difference Between App to App and Web to App Advertising

    Mobile app and mobile web are the two mediums that advertisers can use as a forum for their marketing and advertising offers. As you start developing your mobile campaigns, you'll want to make sure you have the right technology in place to measure...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands...

  6. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Mobile Google says: "Crowd Source Google Analtyics Insights. This solutions gallery contains in-product solutions (such as dashboards, custom...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Reach Mobile App Users on the Desktop Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...