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Start Up Company Ppc Bidding Strategies

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  1. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    With the holiday season officially in full-swing, there’s no telling what strategies retailers will use to make the most out of the few weeks that are left – and we have to consider the after-holiday sales and merchandise returns.

  2. SearchDay | Who Audits the Auditor?

    PPC Bidding Strategies: Prudence vs. Aggressiveness PROFITABLE PPC When it comes to PPC bids, should you start low and build up? As with many things, the right strategy for your company depends on your situation and objectives.

  3. PPC Bidding Strategies: Prudence vs. Aggressiveness

    When you start a new PPC campaign, is it better to start out with low bids, and then gradually increase them to gain better position, more clicks and better ROI? I'll go into detail about PPC Quality Scores in a future installment.

  4. Show Me the Money: Bidding for Profitability

    Next Monday I'll describe various bidding strategies to help you decide how to set campaign budgets. There aren't easy answers for questions like these because, as in all marketing efforts, there are different valid strategies.