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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. As an example of targeted marketing that offered...

  2. Deal With the Big Rocks First

    This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price. If you don’t start with the big rocks, the fundamental things your site must do for the users, then...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company. Fabletics is an athletic wear company co-founded by Kate Hudson. If you think about it, everyone is selling, whether you’re a search marketer, yoga studio...

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    He pointed to the problem of important content disappearing quickly and said that Twitter might resurface tweets from people who the user already follows if the company deems those tweets important. But Noto did not suggest that Twitter would start...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. Or it may be applicable to a wider group of people...

  7. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...