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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I explain to clients that they need to do this quickly, so users can start sending positive engagement signals to Google. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Think about your remarketing needs in 2015 and start building audiences now. Sit down and read it, and then start planning! If you’re a B2B advertiser, you might read these articles and smile. In B2B, there’s no holiday rush, no Black Friday, and...

  3. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Today, marketers must ensure their brands are...

  4. Dealing With Onsite Duplicate Content Issues

    As soon as you click on OK, Xenu will start crawling the URLS. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite duplicity is when the content on your website...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer...

  6. Cross-Device Measurement: Believe the Hype

    More than 40 percent of online adults sometimes start an activity on one device only to finish it on another. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example...

  7. Deal With the Big Rocks First

    If you don’t start with the big rocks, the fundamental things your site must do for the users, then you end up optimizing the wrong things. The point of the story is that you must start by making sure you focus on the big stuff, first.

  8. The Evolution of SERPs and User Behaviors

    Do that enough times, and you’ll naturally start exploring other options. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus.

  9. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    The best way to begin your mobile migration plan is to start with your top three priorities. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone...

  10. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked as "easy fixes" or "critical. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.