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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Start with Majestic's site explorer and enter the root domain to maximize the number of results. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    If your UX candidate wants to start with usability testing, then you should look for another candidate. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or...

  3. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    So you start producing mediocre content. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a quirky, memorable way (sometimes with the help of visual aids and props...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A resource section on your website for anyone wanting to start a new business. Focusing on simply providing the content that customers seek out and observing how other financial institutes are creating their strategies is a very safe place to start.

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Even though this happenstance is commonplace, there is an inherent danger lurking in your account if you don't start diversifying immediately. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule...