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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. Search results beware and be aware, customer service is part two of the social media revolution.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    A good place to start is in the social media sphere. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building.

  4. Last-Minute SEO - Here Come the Holidays!

    Do you start working this year for your holiday season next year, building up branding, authority, reputation, and technical purity? Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer...