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  1. Writing Your Way to the Top of Search and Social Results

    Start by hiring writers with a reputation backed by: Search and social media writing - we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.

  2. "Which Update?" Is the Wrong Question

    That would tie in pretty tightly to the Panda 4.1 update and so it would seem pretty logical to start vetting your content. You may start at the most likely culprit based on which algorithms you believe may be affecting your traffic but it’s...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Remove barriers to entry for in-store purchases which start online Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

  4. Scaling SEO Across Your Enterprise Business – The Human Element

    With these three steps in mind, you can begin to build the foundation for your organic search program, and start to manage SEO like a pro – no matter what size business you have. Success is also dependent on leadership, project management, and...

  5. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The underlying numbers are beginning to get very big," says Laszlo, "and as revenue numbers get big, growth percentages inevitably start to slow down. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from...

  6. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I explain to clients that they need to do this quickly, so users can start sending positive engagement signals to Google. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant...

  7. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Think about your remarketing needs in 2015 and start building audiences now. Sit down and read it, and then start planning! If you’re a B2B advertiser, you might read these articles and smile. In B2B, there’s no holiday rush, no Black Friday, and...

  8. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Today, marketers must ensure their brands are...

  9. Dealing With Onsite Duplicate Content Issues

    As soon as you click on OK, Xenu will start crawling the URLS. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite duplicity is when the content on your website...