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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Yeah, great, when do we start? However, that material may not be complete – a client's knowledge of their own customers is often far from perfect. A customer survey can be a source of rich content. But to gather the sort of material you need, every...

  2. Mobile Advertising Measurement: Winning the Long Game

    Do you know how many start the purchase funnel but don't complete the purchase? Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. There are some shady dealings going on behind the scenes at YouTube regarding its new...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. School may have just got out for some, but that doesn't mean search...