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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Users hate them, so be very careful when you trigger full-screen floating ads and how often you employ them per session. During some audits, I found myself extremely frustrated being forced to watch a full-screen ad (which I would never normally do...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. Instead, you may need to pull out your phone with a 4- to 5-inch screen. They fire up Chrome or Firefox on their desktop computer...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We may find new channels for increased visibility, other markets we can expand into or with this screen shot we can see Sears.com gets 24.3 percent of its traffic from referrals. I recommend ad testing as one of the first things you should optimize...