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  1. Improve PPC Performance Now: How to Take Advantage of Seasonality

    PPC professionals love to talk about seasonality. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? The other aspect of seasonality that isn't discussed much is making your PPC...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. Once you have your bounce rates by top landing pages, Justin recommends...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t...