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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Once you've clearly defined your target market, important keywords and specific...

  2. How E-Comm Retailers Can Rock it With Inventory Campaigns

    For many online retailers, this continual change is the norm – but for the e-comm experts who manage their PPC accounts – this can mean pure chaos! As PPC professionals, our goal is to serve potential customers with ads that are highly relevant to...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. He recommended that marketers build their own apps and start playing with...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. It allows advertisers to reach people in the search results page with a text ad based on:

  6. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. Yes, surprisingly 90 percent of advertisers are hitting pause, starting new...

  7. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.