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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    You could be optimizing either search campaigns or display campaigns and have multiple products vying for attention, not to mention mobile, international, reporting…the list goes on. At the start of each month, sit down with management to jointly...

  3. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    With 107 employees and a rapidly growing international sales force, TRX is contributing to a fitter society and improving millions of personal health profiles. John Packowski, the manager of search, comparison, social, e-commerce, and digital...

  4. SEMPO Tells Government: Don't Censor Search Engines

    When governments have tried to regulate Internet access, the results have been unpopular, relatively unsuccessful, and have led to international uproars about censorship. The search engine results page (SERP) has undergone quite an evolution since...