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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results.

  2. The Evolution of SERPs and User Behaviors

    Do that enough times, and you’ll naturally start exploring other options. Instead of scanning horizontally, users are moving further down the page to find what they’re looking for. As an industry, we talk a lot about Google (and search engines in...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped The best way to begin your mobile migration plan is to start with your top three priorities. If your desktop experience is being redesigned, or your business is...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    We’ve all been there, and Moz’s On-Page Grader was created to help you analyze your keyword strategy for particular pages on your website. Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. Consider how the words we're putting on the page affect a user's path...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. If you are trying to find extra cover in your account with strong results...