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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped The best way to begin your mobile migration plan is to start with your top three priorities. If your desktop experience is being redesigned, or your business is...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    We’ve all been there, and Moz’s On-Page Grader was created to help you analyze your keyword strategy for particular pages on your website. Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. Consider how the words we're putting on the page affect a user's path...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. If you are trying to find extra cover in your account with strong results...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. So now, Fabletics has a slightly tarnished page one branded search result.

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply...

  8. How Google Pigeon Impacted Local Queries, and What You Can Do

    So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Utilizing traditional on-page SEO tactics Local businesses have been scrambling to adjust, as some deal with the fact...

  9. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide reporting directly in Google Webmaster Tools. They fire up Chrome or Firefox on their desktop computer and start looking around.

  10. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to...

  11. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. Google warns against this, and in June, it announced it would start...