Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered with Publicis' Starcom MediaVest Group in a multi-year deal worth millions of dollars that will provide the...
Kenshoo names Havas Digital and Starcom MediaVest Group as agency clients, along with Expedia, Facebook, KAYAK, Travelocity, Walgreens, Zappos, and others. Digitas is another customer, and Sean McDonald, vice president and group director, search...
It was created by Leo Burnett / Starcom Mediavest Group. Back in March, I featured some of the video marketing case studies that David Meerman Scott and I thought were worth sharing. Today, the Art Directors Club (ADC) topped that by launching...
Razorfish will continue to operate under its brand name and will be part of VivaKi, a Publicis entity that includes Digitas, Starcom MediaVest Group, Denuo, and ZenithOptimedia. Microsoft unloaded a potential conflict of interest today when it...
VivaKi, the Publicis Groupe operation that encompasses Starcom MediaVest Group, Zenith Optimedia and Digitas, will be among the first agencies to use Admira to help its clients plan and buy media when Admira rolls out later this year.
Hecht is the former EVP Chief Digital Officer, GM Planworks, a unit of Starcom MediaVest Group (SMG) Google has sold its Performics search marketing business to the Publicis Groupe. Chicago-based Performics has about 200 employees in Chicago, San...
Laura Desmond, CEO of Starcom MediaVest Group, in her keynote address, gave the audience a great overview of where the search industry is and where it needs to look to the future. The first group saw search as a wise old sage with years of...
