Take Starbucks as an example - you might be writing for Sally Sales Executive who is a frequent coffee customer looking for reliable Wi-Fi and a temporary desk with a latte on the side. Both are possible personas for Starbucks, but both require two...
Thanks to Starbucks, Twitter users are just now three simple steps away from giving away free coffee to their social media BFFs. Here's how: link your Starbucks and Twitter accounts, tweet a coffee to a friend using @tweetacoffee, and voila!
We've already seen Starbucks Tweet-a-Coffee program. Twitter went public last week. As Twitter stock fluctuates, the company will try to find new revenue streams to justify its hefty $22 billion market cap.
From students to business people and everyone in between, customers flock to Starbucks for coffee and free Wi-Fi. Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience.
Or, set up shop in Starbucks and buy someone a coffee for 10 minutes to look at a quick site. They'll check the servers and hosting to make sure there's no downtime. They'll check robots.txt and meta tags to make sure it's not disallowing crawlers.
The Starbucks Pinterest profile does a great job of tapping into users' passion for coffee without selling. The Starbucks Example The boards focus on the moods, emotions, and visuals related to coffee preparation and consumption.
World events around your product or service - see how Starbucks uses images from around the world to show how their coffee beans are grown and harvested. Fresh content not only helps with your search engine optimization strategy; it shows your...
Starbucks However, the mobile community manager is a social beast and they like to co-work in coffee shops, hotel lobbies, and airport terminals. Luckily for most, a host of apps make being a community manager, regardless of when, where, or how, a...
Starbucks Facebook Page is a great example of this type of strategy; a quick look through their Timeline shows a great mix of posts about Starbucks initiatives, community involvement, coffee in general, but very few actually promoting a specific...
Starbucks has opted to star the status message below, a photo of coffee cherries. Starbucks, as pictured below, has opted to pin their Kona promotion for maximum impact. For marketers who manage a few Facebook pages, changes like these are almost...
Just check out the Marshalls/T.J.Maxx press release announcing specific gift ideas with pictures and prices or Starbucks announcing free coffee to people working on Black Friday. Savvy brands like Ford Motor Company, Starbucks and T.J.Maxx are...
Even a free cup of Starbuckscoffee is still press-worthy when conjoined with Earth Day, which can also bring in a few fresh blog links right along with a multitude of eco-mined coffee lovers. It’s that time of the year again.
Tie in with Starbucks and other large multiple location companies has helped get businesses on board - and the growing millions of users does not hurt. Venues including Starbucks Corp.the fitness chain Crunch LLC and Bergdorf Goodman, are...
It's official, coffee chain Starbucks is now the biggest brand on Facebook, as it now counts over 10 million fans. Starbucks Biggest Brand On Facebook InsideFacebook, which keeps statistics on Starbucks on the social platform, said the chain's...
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Though there are a few I could add in place of Starbucks and Caribou - chains most people know about. Now, check out the "Nearby places you may like" for a independent coffee shop (that incidentally, is, in fact, near the aforementioned yarn shop...
Because, friends, Starbucks, Caribou and Camille's are indeed the closest coffee shops! I'm a caffeine addict so naturally I wanted to see how good the coffee results were. If you're rocking the iPhone or Android 2.0.1 or later (can you say, Nexus...
If so, this could be an ironic return to that old Starbucks example of getting stuff pushed to you. Once users choose their channels, they can drill down into each one and set preferences ("I like Peets but not Starbucks").
I still meet him for coffee at Starbucks, where everybody knows his name. When Al Scillitani set out to do a little landing page testing, he was convinced he knew which page would win. But when the results came in, he was suprised.
Key wins: Has the backing of Starbucks' CEO Howard Schultz, which may be why the name is closely related to coffee. Coach: CEO and Chief Roaster Shirish Nadkarni enjoys his coffee in Bellevue, Washington.