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  1. 9 Ways to Work with Your Client's PR Agency

    If you send out a press release every time your client opens a new box of staples, fair enough, there may be additional content and mediocre links to be had. The role of the public relations (PR) professional is to help an organization (product...

  2. Daily SearchCast, Nov. 9, 2005: Google Ads To Be Test Distributed In Newspapers, Search Personalization Freak Out For Marketers, Google Print Debates On Tap, Survey Of Search Marketers, Avoid A Google

    More On Office Depot Versus Staples Over Google Ads Today's search podcast covers Google putting its own advertisers in newspapers, search marketer freak out over search personalization, getting Google patents on CD, using Google patents to push...