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Standards Practices

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  1. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    No one will tell you to settle for a spouse, but when it comes to keywords and traffic sources, get ready to lower your standards and broaden the sea you're fishing in. Using misguided link building practices does actually mean having to say "I'm...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    That said, it's always a good idea for a site owner employing multiple authors to regularly do quality audits on the writers and ensure that the quality is living up to your standards in terms of content and to also check the quality of any...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    So when Google sees these rich anchor text links inside a guest post, it is a clear signal of a lack of editorial standards at the site publishing the content. As before, these are links where the citation value is weak, and the editorial standards...

  4. The Synergy & Benefits of Optimizing Content as You Write

    Depending upon the sophistication of the CMS and technology you use utilizing powerful audit and reporting capabilities allows you to easily set and monitor SEO standards and compliance. Understand and learn about SEO and best practices.

  5. Make the Most of Your Social Media Interactions: 9 Tips

    Keeping in mind industry standards and best practices are key when determining the optimum point for listening and sharing on social media channels. You’ve made it through the 58-hour work week and it’s time to kick back, relax, and have some fun.

  6. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    While now there are no standards of good SEM (and new ad formats are coming out every day), the rate of innovation will slow, and academics will standardize good and bad best practices. However, all industries come to maturity, and our industry is...

  7. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Data needs to be either mapped to industry standards or segmented and shared through well-known categories. Here are some best practices to follow when creating a location-based solution, app, and site that will help developers avoid the noise:

  8. 3 Essential Qualities of Enterprise Search Marketers

    Because each piece of an average enterprise-level “Frankensite” has dissimilar templates, disparate branding standards, and different stakeholders, it can be quite challenging to facilitate change and produce improved search engine visibility.

  9. Creating an In-House Search Marketing Center of Excellence

    The COE creates all search marketing best practices and standards across the company. Creating SEO best practices is important so as to ensure that company standards are maintained and best practices are followed that benefit the entire organization.