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BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
Yahoo also introduced a new Billboard ad unit based on IAB standards that will dominate the home page above the fold. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features.
We tasked them with optimizing 8 pages over the course of a year but they outsourced their work and it's not up to our company standards. We have seen: International brands who have had their site punished through the Google Panda and Penguin...
However, whether pitching a journalist or a blogger, you should know these ethical standards and ensure to approach product reviews from an angle with the least chance of risk. This is not really surprising, considering how the explosion of the...
There are too many web technologies and emerging standards that need evaluation from an SEO perspective. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world.
This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial review standards and can be trusted to provide quality content.
In clarifying its adherence to privacy standards, Facebook acknowledges that many companies are already using this type of data for targeting off of Facebook. Facebook is combining what it knows about its users’ behavior and activities on Facebook...
If we are to get four different online marketing disciplines to agree with brand guidelines and regulatory standards, then it is on the search engine marketing team to perform the role of the narrator of our content marketing story.
So when Google sees these rich anchor text links inside a guest post, it is a clear signal of a lack of editorial standards at the site publishing the content. As before, these are links where the citation value is weak, and the editorial standards...
Be sure to create company-wide standards for URL creation if more than one person is responsible for constructing them. While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more...
Depending upon the sophistication of the CMS and technology you use utilizing powerful audit and reporting capabilities allows you to easily set and monitor SEO standards and compliance. With the rapid adoption and renewed interest in content, part...
These trends appear to be due to a loosening of standards in competitive bidding within Yahoo Bing’s algorithms. If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure...
That falls short of meeting the new standards, however. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online advertisements, ads and...
He believed that aligning standards around an open-source operating system would drive innovation across the mobile industry. Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new...
I think one of the ways we can overcome some of the challenges women face in marketing or any field is to celebrate the unique differences and attributes women bring to their field and the workplace, and take care not to force the same standards...
Since their brand can be affected by the business partnerships they pursue, many bloggers are upping their standards and researching the companies that pitch them. There are many reasons an outreach team can fail at earning coverage for a brand.
This is another big area deserving an article in itself, so suffice it to say your content is cost-effectively produced, meets quality standards, and is appropriate for your audience and the context (social, website, mobile, etc.
These writers were professionally trained and knew how to write within the confines of industry standards. Back in the day, the “gatekeepers” of information were the traditional media like newspapers, and they had all the power with what went into...
For many sites, this is a total shift in mindset, but nonetheless raising your content publishing standards is essential to Panda-proofing your site. Last year Google unleashed the most aggressive campaign of major algo updates ever in its crusade...
Leverage your talent to set new standards and continue driving SEO performance in 2013 and beyond. Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees.
