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Standards

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  1. Google Adjusts Standards for Newsworthy Material

    But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    The more locations to manage, the more technology can help automate the process and uphold brand standards. I was part of the relocation effort and the number of decisions that had to be made to move the SIM Partners' headquarters was staggering...

  3. Google+ Drops Controversial Real Name Policy After 3 Years

    This included Star Trek's William Shatner who apparently was banned for "violating Google+ standards". When it comes to Google+, Google has been known for their strict guidelines and restrictions. From inception, Google+ has required that users use...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Many commonplace design approaches actually contradict well-known usability standards. Most websites make many classic mistakes that have become de facto standards simply by virtue of everybody making the same mistakes.

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  6. Bing Denies Censoring Search Results, Blames 'Glitch'

    In doing so, Bing has extremely high standards that respect human rights, privacy and freedom of expression. Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world.

  7. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    No one will tell you to settle for a spouse, but when it comes to keywords and traffic sources, get ready to lower your standards and broaden the sea you're fishing in. Love the Hallmark Holiday or hate it, at the very least it's one of the top...

  8. 7 Content Marketing Tips to Recover From Google Penguin

    Set very high content standards, and define a very clear brand personality and tone. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal...