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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  2. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. If your website has a search bar, you need to ensure you’re...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Let's clear something up: A report or a blog post is a piece of content. For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with screens over 600 pixels wide. How to Use this Segment: This segment is especially useful when applied to standard...