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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with screens over 600 pixels wide. How to Use this Segment: This segment is especially useful when applied to standard...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    I have created a step-by-step tutorial for creating the report in Google Analytics, which explains how to export it to Excel, and then how to polish off the report with some Excel magic. And remember, this shouldn't be the only report you run.

  4. What You Can Learn From Google Analytics Mobile Reports

    The data to compare here is seen in the standard reports, starting with the Summary ABC report then breaking this down for Site Usage, Goals, and Ecommerce. In the Devices report you will find a number of reports with a lot more detail about the...

  5. Twitter Speak From @ to Z – Terms & Definitions

    OAuth is something that Twitter uses to provide authorized access to its API (technically called “open standard for authorization”). R: Report for Spam, Retweet, Reply Report for Spam You can report a tweet to Twitter as spam for several different...

  6. Top Online Retailers Lag in Mobile Experience [Study]

    Although the majority of sites in this report scored highly using dedicated mobile sites, RWD was weighted more heavily because it is the industry standard for rendering sites across devices. In its report, The Search Agency gave some best practice...

  7. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    Bidding on a competitor’s keyword is a pretty standard practice in the paid search world. In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving...