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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    A call-to-action is a standard best practice for any direct-response ad. The following 10 recommendations, culled from AdGooroo’s analysis of 20 million paid search ads appearing in the United States, can help you quickly boost your CTRs and avoid...

  2. Poor liquidity stalls long-dated Thai derivatives market

    Holders of legacy debt that is linked to the weakening yen – mostly coming from Thai public institutions – are also fuelling interest in long-dated cross-currency swaps, but according to Standard Chartered this market is only liquid up to, at best...

  3. Ossiam rewarded for innovation in strategies

    The fund tracks the Risk-Weighted Enhanced Commodity Ex-Grains Index TR, which is calculated and published intraday by Standard & Poor's. Ossiam wins ETF provider award Specialist exchange-traded funds (ETF) provider Ossiam was rewarded for its...

  4. EU stress tests see €46bn trading loss for G-Sibs

    The adverse scenario reflects the European Systemic Risk Board's (ESRB) view of the greatest threats to banking sector stability, including an increase in global bond yields, a deterioration of credit quality in countries with poor demand...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You might see many errors showing up during the crawl (that aren’t showing up when you run a standard crawl of the site). And if a large percentage of your traffic is experiencing these problems, then poor user engagement signals could be picked up...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The result: Poor search visibility relative to competitors. As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that follow links fail in the absence of a sophisticated emulation of the...

  7. Mobile Advertising Measurement: Winning the Long Game

    In most cases the quality of users is relatively poor, but moving up the top charts helps acquire additional organic installs. Utilizing web analytics has been a standard practice in every industry for many years.

  8. What You Can Learn From Google Analytics Mobile Reports

    Tablets includes standard iPads, Google Nexus, Galaxy Tabs, and also e-readers such as the Kindle Fire. The data to compare here is seen in the standard reports, starting with the Summary ABC report then breaking this down for Site Usage, Goals...

  9. Recovering from Penalties, Penguin, and Panda

    So how do you know if your site has poor quality? These are examples of directories where the editorial review standard for the links are high, and therefore, OK in Google's eyes. So that's poor-quality content.

  10. The Quick Guide to Developing Customer Personas

    The format of gathering information will be pretty standard regardless of the group, as surveys, interviews, and sometimes focus groups are the norm. The key is learning from the customers who had a poor experience because they will give you more...