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  1. Mobile Advertising Measurement: Winning the Long Game

    In most cases the quality of users is relatively poor, but moving up the top charts helps acquire additional organic installs. Utilizing web analytics has been a standard practice in every industry for many years.

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Standard bounce rate does not, and is a flawed metric. High standard bounce rates may not be a problem at all, and I know that confuses many webmasters. Well, once again I saw poor user engagement (and bad user experience) get sites in trouble...

  3. What You Can Learn From Google Analytics Mobile Reports

    Tablets includes standard iPads, Google Nexus, Galaxy Tabs, and also e-readers such as the Kindle Fire. The data to compare here is seen in the standard reports, starting with the Summary ABC report then breaking this down for Site Usage, Goals...

  4. Recovering from Penalties, Penguin, and Panda

    So how do you know if your site has poor quality? These are examples of directories where the editorial review standard for the links are high, and therefore, OK in Google's eyes. So that's poor-quality content.

  5. The Quick Guide to Developing Customer Personas

    The format of gathering information will be pretty standard regardless of the group, as surveys, interviews, and sometimes focus groups are the norm. The key is learning from the customers who had a poor experience because they will give you more...

  6. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    They get far off topic, or the fact checking is really poor. You’re an accountant and you want to rank for accounting topics, but what can you really add as a unique perspective when accounting principles are standard, static, and have been covered...