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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. These accounts rely too heavily on broad match to...

  2. Did Your Manual Penalty Disappear? It Probably Expired

    However, rankings don’t always increase, especially if you just had a partial match manual penalty. When we got our reply from Google, instead of getting a "penalty revoked" message or a “we still see unnatural links to your site" message, we got...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high statistical...