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Standard Match

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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high statistical...

  2. How to do Awesome SEO Keyword Research for a Standard Website

    Standard keyword research is all about subjecting your long list of keywords to a series of tests based on keyword metrics. Standard Keyword Research Use a match formula to check if the keyword you’re assessing is an existing anchor text phrase.

  3. Guidelines for Running a Successful Competitor Brand Name Campaign

    With only a few advertisers bidding on competitor brand terms, your ads are more likely to stand out and each click should cost much less standard industry terms. Don’t Be Too Aggressive: When creating these campaigns, you may not want to bid on...

  4. Holiday Season Search Trends of Top U.S. Retail Brands

    It may seem that Best Buy and Apple are two very different electronics providers, but they offer many of the same items and most of us would likely assume that Apple is the leader in this match-up. The ads keywords for Macy’s are standard words for...