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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    In the latest version of the guidebook for search quality evaluation, we saw the addition of language around expertise, authority, and trust as a decision-making factor. The last time we reported on the guidebook, we talked about the "Your Money or...

  2. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  3. Twitter Speak From @ to Z – Terms & Definitions

    But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language. OAuth is something that Twitter uses to provide authorized access to its API (technically called “open standard for authorization”).

  4. FTC Tightens Online Disclosure Requirements

    Use plain language and syntax so that consumers understand the disclosures. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online...

  5. Google's Vint Cerf Celebrates 30 Years of TCP/IP

    There was no common language. In 1984, the US Department of Defense made TCP/IP the standard for all military computer networks, which led to its increased adoption in research facilities and educational establishments, and also set it on the path...

  6. Google Crisis Response: From Search Engine to Information Provider

    Crisis response is a global effort, so it is not always in the English language. Now we work with our satellite imagery providers, local organizations and other external data providers to help them embrace open standards such as a standard called...