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  1. Google Crisis Response: From Search Engine to Information Provider

    Crisis response is a global effort, so it is not always in the English language. Now we work with our satellite imagery providers, local organizations and other external data providers to help them embrace open standards such as a standard called...

  2. Panda, Google's High Quality Sites Algorithm, Officially Adopts User Feedback As Search Signal

    But if your site is not english language, you may still have nothing to fear. We wanted to keep it strictly scientific, so we used our standard evaluation system that we've developed, where we basically sent out documents to outside testers.

  3. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases Yandex now offers an English language index and Baidu has opened offices in Silicon Valley. However, real-time search has introduced new experiences to the standard search...

  4. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    One bad translation is forgivable in the English language, but detrimental to the trust you're trying to develop with your Japanese audience. As most search marketers rush to Google's translate tool in order to translate their existing English...