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Standard Deviation

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  1. Adobe Analytics Adds 6 New Features

    It helps visualize and find the actionable meaning of mean, minimum, maximum, and standard deviation by overlaying column data in graphs. It seems that 2013 is shaping up to be the year of analytics. Today, Adobe revealed their new features that...

  2. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    AdWords doesn't tell you the standard deviation and therefore you're working from a position of zero knowledge. Mean is one, but standard deviation is just as crucial. Standard Deviation The second factor in average position's deceptiveness is that...

  3. 5 Ways to Make Web Analytics Data More Insightful

    You can then add layers of additional analysis such as calculating the long term mean, variance, and standard deviation. As discussed in the previous tip, calculating standard deviation is an easy way to determine whether the change you see in...

  4. Don’t Neglect Landing Page Analysis

    These can quickly be picked out by obtaining the average quality score of each ad group, and then obtaining the standard deviation of all the keyword quality scores of those ad groups. A high standard deviation, say above 2, means keywords with...

  5. Can Google Correlate Be Used as a PPC Tool?

    The numbers are normalised such that the average search volume for each term is marked as 0 and each unit is one standard deviation. For those who need reminding: a standard deviation is the “average” amount by which any data set is removed from...