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  1. Task Analysis: The Key UX Design Step Everyone Skips

    First, a definition: Task analysis is a step-by-step analysis of the users' task, from their perspective. Let's be honest, men know next to nothing about building bouquets, so asking them to build a bouquet (the de facto standard approach, back...

  2. Social Media Monetization in a 'Mobile First' World

    The trick with native advertising is that the ad units, by definition, are not one-size-fits-all. Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad...

  3. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    By realizing the industry definition of points of interest and business listings, app developers will be able to better satisfy users and monetize their site or app. A standard category schema allows for efficient browsing and sharing of content.

  4. 17 Tips for Tip-Based Content – How to Research, Scale & Promote

    Here's a proposed definition of "tips" for marketers and ideas and direction for link strategists and other content marketers on how to utilize tip-based content to meet marketing goals It's vital that you identify any standard, codified groupings...

  5. Panda, Google's High Quality Sites Algorithm, Officially Adopts User Feedback As Search Signal

    Although, this data was never used in the original Panda update, it was a means to see if they could algorithmically determine a low quality site that matched a real user's definition. This survey enabled Google to create a working definition of...