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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Bidding by keyword in standard search campaigns will always give us the most control. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has...

  2. Google Tests Knowledge Graph with “In the News”

    Open champs Serena Williams and Marin Cilic -- yielded standard Knowledge Graph features and it remained unclear what types of additional queries would yield this news feature. Google is testing a new Knowledge Graph feature called "In the news...

  3. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, you can answer questions that your standard content metrics can’t tell you, such as: Am I reaching desirable prospects (decision makers, key targets)? Surveys provide a relatively easy way to poll varying audiences in a scalable way...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    These pages hold the same content the Javascript application would show as well as using standard indexable links for navigation. As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that...