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  1. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Standard bounce rate does not, and is a flawed metric. High standard bounce rates may not be a problem at all, and I know that confuses many webmasters. Unfortunately, the site only had standard bounce rate set up to review and not adjusted bounce...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto...

  4. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. If your website has a search bar, you need to ensure you’re...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Your content must be of consistent quality as most networks will look for a consistent theme and writing standard before approving syndication. As a standard practice, try and use appropriate internal links in your blog content so that when a...

  6. PPC Management: Your Past, Present & Future

    These aren't standard tactics you complete on regularly scheduled basis. Your Present: Standard Recurring Tactics There are almost always fires to put out or standard tactics that need to be completed – and if you aren't careful, these reactive...

  7. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Having a standard checklist of ways to promote your content is a good start but also think about other ways to give your content an extra boost. For example, perhaps you always write one standard social media post per new piece of content; why not...

  8. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    These templates are created by Analytics gurus and can help you dig into data not provided in the standard reports. Step 4: View the Data, Look for Insights, t available in the standard reports. Google released the Dashboard Analytics Solutions...

  9. Google Analytics Content Reports: Understanding the Key Benefits

    If, in any of the standard reports above, you wish to review bounce rate, sort the data by this and then use the Sort Type drop down to select Weighted Sort. If you haven't checked your Content Reports in Google Analytics recently, now is the time.

  10. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital...