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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of different ages digest your content and convert in such...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The last time we reported on the guidebook, we talked about the "Your Money or Your Life" aspect of rating, a designation given to pages that need to be held to a higher standard because of the nature of the information, for example, if it could...

  3. SEO Website Audits: Everything You Need to Know Part II

    These, however, are usually charged as an extra benefit and since they are usually based on the skill and experience of the auditor, there are no standard prices. Website SEO Audits - What Are They? The term website SEO audit is a very general one...

  4. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Standard bounce rate does not, and is a flawed metric. High standard bounce rates may not be a problem at all, and I know that confuses many webmasters. Unfortunately, the site only had standard bounce rate set up to review and not adjusted bounce...

  6. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto...

  7. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. If your website has a search bar, you need to ensure you’re...

  8. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Your content must be of consistent quality as most networks will look for a consistent theme and writing standard before approving syndication. As a standard practice, try and use appropriate internal links in your blog content so that when a...