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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital...

  2. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Last click attribution is the standard. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get carried away and try to use it too...

  4. Google's Matt Cutts: Here's How to Deal With Short-Term Duplicate Content Issues

    That will help clarify that, OK, I might short-term have some duplicate stuff while this is breaking news, but after stuff gets all cleaned up, this is the standard spot, the preferred location on the web where I'd like this information to sit...