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  1. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  3. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    He also notes, "It seemed fitting to focus on Tolstoy's central theme of dualism and to highlight his stylistic nuances through the rhythm of the sequences - the almost full moon against the almost starless night, the red of Anna's handbag, Ivan's...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    I'm sure to get some hate mail for this, but I stand by my statements and challenge anyone to prove me wrong. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become a...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's also what will make your institute stand out from the rest. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes...