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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or...

  2. Social Media Monetization in a 'Mobile First' World

    As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out...

  3. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    AB: The single biggest challenge is not being able to understand your brand's stakeholders. With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, chief...

  4. The Pros and Cons of Big Data Democratization

    Stakeholders spend less time churning on analyzing data, and more time on testing theories and implementing optimizations. Data-savvy stakeholders tend to incorporate data analysis into their official mandate, making them less dependent on a...

  5. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Coordinate with all Stakeholders Get all of the stakeholders together and create the plan for SEM holiday promotion plan. Regardless of your product or service offering, you should start planning for Q4 right now.

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Break Through Marketing Speak and Translate Success Into Something Stakeholders Can Understand Marketers need data to prove the value of their efforts to internal stakeholders, said Eichner. He suggests taking live data from DoubleClick, for...

  7. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    In many cases, if your stakeholders are asking relevant business questions, they're often looking to prove a business case with some inkling of strategic value, so you can often ask them for a conservative estimate that can be validated for...