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Stakeholder

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  1. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society organizations (including human rights and press freedom groups), investors, and academics to protect and advance...

  2. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    It was an interesting job that required analytical and negotiation skills, proactivity, and cross functional stakeholder management. One year ago at SES San Francisco, Google's Distinguished Engineer Matt Cutts revealed that Google had seen more...

  3. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    Eventually, every practice runs into the problem of having to prioritize competing stakeholder demands, which is a great problem to have, but without the proper prioritization model in place, many shops can quickly fall victim to politics and...

  4. Government SEO is Broken

    The Department of Justice keyword strategy should include small set of core or "brand" terms, a larger set of critical oversight keywords for the department area of focus, and a wide-ranging set of relevant issue keywords for which the agency is a...

  5. In-House SEO: Top 3 SEO Initiatives Before the Year End Freeze

    Most of the activities in this category probably have management/stakeholder approvals so you’re ready to roll. It’s the most wonderful time of the year With the kids jingle belling And everyone telling you of “be of good cheer” It’s the most...

  6. Why Your Organization Needs a Culture of Testing & How to Make it Happen

    When a stakeholder asks, “what kind of marketing lift should this create,” don’t be afraid to tell the truth. While almost any SEM expert understands the value of testing, they may not have the time, the resources, the flexibility or – all too...