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Stake

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  1. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Quickly reviewing the site’s link profile revealed a problem: companies put a stake in the ground and remove as many unnatural links as they can at a given point in time. On Friday, October 4th, Matt Cutts announced the release of Penguin 2.1.

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    It is wise to "stake a claim" and protect the brand's representation on as many social media platforms possible, even if cultivated at a later date. Brands and businesses were initially skeptical about the validity of social as a marketing and...

  3. Rise of the New School SEO Professional

    Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world.

  4. Search Marketing Integration Starts With Your Sales Team

    After all, they are the ones who have the largest stake in the company’s marketing, and are closest to the ever-changing landscape of your industry. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or...