Staging Server This almost goes without saying, but you need to make sure you have a fast staging server to experiment with your website throughout it's development. Just make sure the staging domain cannot be indexed by search engines!
To test for this, enter your existing site URL and the staging URL for that page on the new site, and compare. Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need...
These development versions of sites were indexed by Google and, once launched, didn't do well at all because their content on the new site was a duplicate of the staging site. The design firm would have to 301 redirect every URL on the staging site...
We all have to deal with the common SEO mistakes, such as a robots.txt moved from a staging server to the production site that blocks the entire site and duplicate meta tags. This shopping site had been monitoring their indexed pages and saw that...
It also obeys robots.txt, so won’t crawls a staging server that’s blocked to crawlers. I passed that site on to them, and their developers spoke to the developers of the other site. It’s also something that you may be doing by accident with your...
Moving the Staging Robots.txt to the Production Site If done correctly, your staging server's robots.txt should block all spiders from crawling the site. Make sure to block spiders from indexing the staging server, and let them in where you want...
This would have been a perfect example had they used fully-pathed URLs, but this often isn't possible due to staging and testing server requirements. Most SEOs face challenges with a single site in English, but the challenges compound exponentially...
Moving from the staging to the live environment. Programmers are responsible for the functional aspects of your Web site. Any functional changes to your landing page or Web site may potentially require programming support:
You'll need your Webmaster's help to download and upload content to the staging portion of your Web server (i.e.one where you can test changes without affecting the live Web site). Ideally, you should be able to transfer files to and from the...
Unfortunately, one day during a site update they copied the whole site from the staging server to the live server, including the robots.txt file. To illustrate how easy it is to make a mistake, we worked with a client a while back that implemented...
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