SEO News


  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a site goes live, the URLs are transferred from a staging area to production. Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that...

  2. Responsive Site Redesign: 4 SEO Considerations

    To test for this, enter your existing site URL and the staging URL for that page on the new site, and compare. Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc. Check out these handy formulas for calculating tangible social media benefits...

  4. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    With the market staging a robust recovery the industry is planning ahead and wants to tweak its reputation. The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics.

  5. Assembling Your Landing Page Optimization Dream Team, Part 4

    Moving from the staging to the live environment. In my last three columns, I described some key roles necessary for a successful landing page optimization program: the product manager, Webmaster and graphic designer, and copywriter, marketing...

  6. Assembling Your Landing Page Optimization Dream Team, Part 2

    Ideally, you should be able to transfer files to and from the staging server yourself. You'll need your Webmaster's help to download and upload content to the staging portion of your Web server ( where you can test changes without affecting...