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Stage 4

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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published by the CEB Marketing Leadership Council in partnership with Google.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Visual Takes Center Stage The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. I graduated from Harvard," she mused. The only reason I say that is I have another sibling who didn...

  3. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. User experience (UX) focused marketing doesn't just extend to...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we reached the relevant users. Every once in a while, Twitter shares interesting case studies of how unique brands...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage influencers. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get carried...

  6. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Their stage in the buying cycle. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better.