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  1. Forget Big Content – Small Content Is Critical to Search Success

    The final stage is to work out how and when you should create that content and how it fits into your overall strategy. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic...

  2. Google Reveals What New & Expectant Parents Search For

    The types of queries change depending on the stage of parenthood, though. It's interesting and revealing to see how concerns vary by stage. Universally (and unsurprisingly), 'health' is the top concern, but we can even see differences there...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Visual Takes Center Stage The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. I graduated from Harvard," she mused. The only reason I say that is I have another sibling who didn...

  5. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. User experience (UX) focused marketing doesn't just extend to...

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we reached the relevant users. Every once in a while, Twitter shares interesting case studies of how unique brands...

  7. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Brainstorm Ways to Reach Them At Each Stage Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types, start by creating buyer personas and buyer journeys.

  8. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    What devices your customers use at what stage. A personalized experience for your customer is the next stage of marketing reinvention. Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according...

  9. How Personalizing Websites With Dynamic Content Increases Engagement

    The criteria can be designed in almost any way imaginable: website behavior, actions, stage of the buying process, content interests, etc. This ensures the customer only sees an offer that moves him/her to the next stage in the purchase funnel.