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  1. "Which Update?" Is the Wrong Question

    At this stage you’ll have between two and five years of experience and seen your fair share of updates come and go. The question to ask if you’re at this stage is, "Which ranking signals could possibly be affected by the update I believe has...

  2. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  3. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    On the Google Doodles website, Muradov says he settled on two images from Tolstoy's three major works that are displayed in a stage-like format. I then created a color scheme and assembled all these bits into digital layers that we arranged to move...

  4. Bing Ads Launches Close Variants for Broad Match Modifiers

    The post announcing broad match modifiers says close variants for exact match for international markets is in the testing stage. Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize...

  5. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    In a January 2014 article for Search Engine Watch, Chuck Price pointed out that RetailMeNot was backed by Google Ventures (GV), the venture capital arm of Google, which provides seed, venture and growth-stage funding to "the best companies,” the...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published by the CEB Marketing Leadership Council in partnership with Google.

  7. Forget Big Content – Small Content Is Critical to Search Success

    The final stage is to work out how and when you should create that content and how it fits into your overall strategy. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic...