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  1. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    On the Google Doodles website, Muradov says he settled on two images from Tolstoy's three major works that are displayed in a stage-like format. I then created a color scheme and assembled all these bits into digital layers that we arranged to move...

  2. Bing Ads Launches Close Variants for Broad Match Modifiers

    The post announcing broad match modifiers says close variants for exact match for international markets is in the testing stage. Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize...

  3. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    In a January 2014 article for Search Engine Watch, Chuck Price pointed out that RetailMeNot was backed by Google Ventures (GV), the venture capital arm of Google, which provides seed, venture and growth-stage funding to "the best companies,” the...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published by the CEB Marketing Leadership Council in partnership with Google.

  5. Forget Big Content – Small Content Is Critical to Search Success

    The final stage is to work out how and when you should create that content and how it fits into your overall strategy. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic...

  6. Google Reveals What New & Expectant Parents Search For

    The types of queries change depending on the stage of parenthood, though. It's interesting and revealing to see how concerns vary by stage. Universally (and unsurprisingly), 'health' is the top concern, but we can even see differences there...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It...