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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    It’s impossible to keep all of your clients forever and what is especially challenging is when your staff doesn’t support the revenue. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. I was part of the relocation effort and the number of decisions...

  3. Last-Minute SEO - Here Come the Holidays!

    Whatever you decide, if you go it on your own, educate yourself (or your staff) and start small. This might be a great opportunity for someone on your staff to really shine. You tell yourself, "Labor Day…Labor Day," then you will kick it back into...

  4. EU Commissioner Hints at YouTube Probe After Google Investigation

    Expert staff will look into these and possibly future allegations for quite some time. The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a...

  5. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And you can’t have successful SEO campaigns without the right staff. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in several areas such as rank, content...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical...