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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And you can’t have successful SEO campaigns without the right staff. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in several areas such as rank, content...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Consumers’ onsite experience should be as personal and as responsive as physically shopping in a well-designed store with a helpful staff,” said co-founder and CEO of BloomReach, Raj De Datta. Making the web experience unique to your audience is...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. With many social networks maturing over the past two years and investing in advertising...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  7. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    SEMPO identified a trend it calls "holistic search," that is, having the same staff managing search, as well as other channels. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search professionals...

  8. Google Penguin Got You Down? Work on Customer Service

    Investments in training and staff, guided by research, will help retain more customers and decrease the relative importance of SEM during difficult times. Professional and friendly staff: Interestingly, this outranks knowledge, timeliness, and...