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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Use tools such as WhatRunsWhere.com to keep an eye on their display ads or SpyFu.com to track their keywords and text ads. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an uphill battle simply to return to the base...

  2. Paid & Subscription-Based Keyword Research Tools

    SpyFu SpyFu offers keyword tools suitable for PPC and SEO with a strong emphasis on keywords competitors are using. SEMRush SEMrush provides data on keywords for both organic and PPC with a phrase match report, related keywords, and organic results...

  3. How to Decipher Your Competitors Digital Marketing Strategy

    Spyfu has a great tool that enables you to see what keywords that are being used in your competitors account. While not 100 percent accurate all of the time, utilizing Spyfu’s ‘Kombat’ tool can help you understand which keywords are being used in...

  4. How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

    It’s definitely time to roll out the heavy artillery and use a site like SEMrush, SpyFu, or KeywordSpy (disclosure: I am COO of SEMRush). Those individuals who effectively manage these campaigns, at first glance, seem like they are doing great...

  5. Marketing your SMB with Time & Elbow Grease

    SpyFu -- gives an estimate of how much your competitors are paying for PPC, and also a brief list of organic and paid keywords they're ranking for. It's pretty obvious everyone is hurting and everyone is tightening their belts where they can.