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Spruce Media

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  1. Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

    Spruce Media puts the CPC decrease at 18.2 percent, compared to Q3 2011. It’s not all bad news, says Spruce Media. From a Facebook perspective, the increase in CPMs is good news,” Spruce Media’s Justin Kistner writes of his findings.