One of the distinguishing points of Sprinks, the company used to pitch, was that contextual ads were placed on sites only after careful human review. Then Google ate Sprinks, and all the Sprinks executives ran to Kanoodle to rebuild a new human...
Shortly after the new year, LookSmart listings will no longer be offered through the Sprinks web site or integrated into Inktomi's paid inclusion listings. MSN may have cut a deal to carry Overture's contextual ads, but over on MSNBC, contextual...
BidRank Plus is a version with support for FindWhat, Kanoodle, Espotting, Ah-ha and Sprinks. Below are articles from BEFORE SEPTEMBER 2004. Please be aware that article links often change, especially the older an article is.
Google Buys Sprinks, Plans IPO Search Engine Watch, Oct. ARTICLES FROM MID-SEPTEMBER 2004 ONWARD ABOUT GOOGLE ARE NOW AUTOMATICALLY CATEGORIZED INTO ONE OF MANY DIFFERENT CATEGORIES. PLEASE VISIT THE GOOGLE SECTION OF SEARCH TOPICS FOR MORE RECENT...
But Google bought Blogger in February 2003, acquired Kaltix in September 2003 and purchased Sprinks in October 2003. Below, Search Engine Watch provides a highlight of interesting information out of the filing.
In fact, Google inherited a contextual email service when it bought Sprinks earlier this year. However, Google may be planning to go beyond what Sprinks did by automatically inserting ads into email, based on the content.
Kanoodle Nets Sprinks Team, Hopes To Emerge From Obscurity MediaDailyNews, Dec.http://www.mediapost.com/dtls_dsp_news.cfm? When Google bought Sprinks last year, it quickly moved to shutdown that contextual ads competitor and put its own Google...
Google Buys Sprinks, Plans IPO http://www.searchenginewatch.com/searchday/article.php/3098511 A special report from the Search Engine Strategies 2003 Conference, August 18-21, San Jose, California. A longer version of this article that goes into...
Google Buys Sprinks, Plans IPO http://www.searchenginewatch.com/searchday/article.php/3098511 A relatively new form of search engine advertising has nothing to do with search engine results. Instead, "contextual ads" are displayed on other sites...
Google's AdSense and Sprinks are examples of contextual ad programs. Web Search Company Kanoodle Picks Up Sprinks Execs. Yet while ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have...
Google's AdSense and Sprinks are examples of contextual ad programs. Search engines have become one of the fastest growing venues in the advertising market, bringing clients from the old world of traditional advertising to the new world of paid...
Shortly after the new year, LookSmart listings will no longer be offered through the Sprinks web site or integrated into Inktomi's paid inclusion listings. In This Issue Search Engine Watch News + SES Returns To The Big Apple + Search Engine...
In a busy financial day for Google, the company purchased Sprinks, the former paid listings division of PRIMEDIA's About.com, while it was also reported that an initial public offering is planned for early next year.
Google Acquires Sprinks, Consolidates Contextual Ad Market. Click here to learn more about becoming a member In my earlier parts of this series on local search, I covered Overture's new local paid listings and crawler-based methods from Google and...
A longer version of this article examining Sprinks distribution is available to Search Engine Watch members. In a busy financial day for Google, the company purchased Sprinks, the former paid listings division of PRIMEDIA's About.com, while it was...
NOTE: Updated 4PM Eastern with About.com/LookSmart expiration data and fact that it's unclear if Google will retain Sprinks distribution deals. In a busy financial day for Google, the company purchased Sprinks, the former paid listings division of...
News on these stories has now moved to a separate article: Google Buys Sprinks, Plans IPO Google Buys Sprinks; Plans IPO Google has rolled out a new Regional Targeting feature that lets advertisers have their AdWords ads appear in front of those...
Most defensive was probably Sprinks -- and no doubt because Sprinks does currently allow for separate purchase and tracking of its contextual ads. This put contextual ad providers Google, Overture and Sprinks on the defensive.
Speakers from major search engines are also involved, including confirmed panelists from About.com/Sprinks, Ask Jeeves/Teoma, Google, LookSmart, Lycos, MSN Search, Overture (AltaVista/AllTheWeb) and Yahoo/Inktomi.
Speakers from major search engines are also involved, including confirmed panelists from About.com/Sprinks, Ask Jeeves/Teoma, Google, LookSmart, Lycos, MSN Search, Overture (AltaVista/AllTheWeb) and Yahoo/Inktomi.
