SEO News

Spring Season

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to dorm shopping, dorm furnishing like bedding, refrigerators and decor show early back-to-school shopping interest, starting in the spring of the previous academic year. The back-to-school marketing season is in full swing according...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Consider the season (spring, summer, fall, etc. Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Whether it's ecommerce growing during the year-end holiday...

  3. March Madness = Search and AdWords Madness?

    Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over Division I college basketball finals wherein brackets are completed, bets runs rampant, and anxious fans gather to watch the games and...

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    As spring gets underway, it will be interesting to see just how pharmacies alter their PPC and advertising habits; will they create more focus on spring and summer allergies? Wednesday, March 20 marks the official start of spring, and with that...

  5. Top 10 Most Significant Search & Social Marketing Stories of 2011

    Image Source: Gb2b  st Digital Revolution (Arab Spring) Like we did this holiday season to put a “fresh” twist on holiday cards! Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world...

  6. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    If you’re selling on the keyword “video camera,” next spring you should try keywords like “video camera for graduate” or “video camera graduation sale. Spending that money on a social media campaign during the spring/summer, for example, could...