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Spreadsheets

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  1. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Excel spreadsheets are a great way to manipulate and dissect the data to get the answers you need. And it got me thinking – what are the differences between...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Dischler called the new Spreadsheets functionality within AdWords "a beautiful way to visualize your data and test your insights," and it really, really is. Google announced a number of new AdWords features and enhancements this morning from their...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Reports can be customized and changed easily by dragging and dropping metrics into a table to avoid the importing, exporting, and formatting of data in spreadsheets extracted from AdWords. Jerry Dischler, vice president of product management for...

  4. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). Just like a car's engine, PPC management needs...

  5. 8 Tips for Building Your Internal Content Marketing Strategy

    Create an editorial calendar (Google Spreadsheets work wonderfully) and map out your content for the next three months. It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media.

  7. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    How Google Spreadsheets Can Help You Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Google Spreadsheets are easy to share, so you can have multiple people work in the same document at the same time.

  8. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Update Your Spreadsheets and Keep Removing Now that you're receiving immediate feedback from Screaming Frog about which links were actually removed, it's time to update your spreadsheets. Keep separate spreadsheets by date so you can track your...