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Spreadsheets

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  1. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). Just like a car's engine, PPC management needs...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Create an editorial calendar (Google Spreadsheets work wonderfully) and map out your content for the next three months. It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media.

  4. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    How Google Spreadsheets Can Help You Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Google Spreadsheets are easy to share, so you can have multiple people work in the same document at the same time.

  5. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Update Your Spreadsheets and Keep Removing Now that you're receiving immediate feedback from Screaming Frog about which links were actually removed, it's time to update your spreadsheets. Keep separate spreadsheets by date so you can track your...

  6. What is Mobile App Attribution & Why is it Important?

    Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week or month using Excel spreadsheets. Attribution is the measurement of user events in result...

  7. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    We had a number of spreadsheets going back and forth, with worksheets containing links that were flagged, links being taken down, and others that couldn't be taken down. I've completed a lot of Penguin work since April 24, 2012 (more than I ever...