SEO News

Spreadsheets

RSS
  1. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Update Your Spreadsheets and Keep Removing Now that you're receiving immediate feedback from Screaming Frog about which links were actually removed, it's time to update your spreadsheets. Keep separate spreadsheets by date so you can track your...

  2. What is Mobile App Attribution & Why is it Important?

    Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week or month using Excel spreadsheets. Attribution is the measurement of user events in result...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    We had a number of spreadsheets going back and forth, with worksheets containing links that were flagged, links being taken down, and others that couldn't be taken down. When business owners first reach out to me about a Penguin hit, their emails...

  4. PPC Bid Management: Are You Managing Bids Efficiently?

    Data filters and applied logic are only limited by your knowledge of spreadsheets. As mentioned above, spreadsheets require some know-how. Spreadsheets – Microsoft Excel, Google Docs, etc. Large accounts can be cumbersome to manage in spreadsheets...

  5. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost analysis spreadsheets paid search and advertising folks...

  6. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    Otherwise, you will spend hours every month building Excel spreadsheets and trying to align data from different source to connect the dots. The concepts in this article can be transferred to most marketing and CRM solutions but require basic...