Put as many ideas as you can into a spreadsheet – this is a brainstorming exercise first and foremost. Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers.
You load all your product inventory into a feed (a structured spreadsheet, with an entry per product and descriptive fields determined by Google – e.g. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product...
In your links spreadsheet include a reference to documents containing a copy of every single email sent and received as well as screenshots of contact forms submitted. Similarly, you can include a link to a Google spreadsheet showing your links and...
I'm much less paranoid about the ones we encounter doing discovery than I am about the ones that come to my link builders in a giant spreadsheet, unsolicited. We all know that. However, in the rush to get those rankings (that lead to converting...
We also linked to a spreadsheet containing all of the links we addressed, which ones were removed, and which ones we disavowed. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.
We saw this clearly in 2004, for example, when I started selling an Excel spreadsheet that added quotes and brackets to long lists of keywords so that advertisers could take advantage of phrase and exact match searches.
Time spent waiting for spreadsheet downloads is dead time (use APIs to bring the data directly into Excel). Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked...
If you're trying to monitor thousands of keywords then yes, of course you do, but if you're a small business owner interested in a few top terms, a simple spreadsheet and some daily manual glances at the SERPs is all you need.
Using spreadsheet formulas allow you to make massive bulk changes based on any combination of filters and logic – unlike the PPC desktop tools. Bid management is arguably one of the most mundane activities that a PPC manager is tasked with.
This can be done using Screaming Frog, IIS SEO Toolkit, Xenu Link Sleuth set to spreadsheet export. Reclaiming old backlinks is the easiest and most efficient link building method you can perform. I love digging into what I like to call the...
Since all of the major back link services have their own version of Google PageRank, we’ll start by exporting the data from your link checker into a spreadsheet. Create a Spreadsheet Once you've identified the bad links, it's time to drop them into...
Input your domain through the tool, and export a spreadsheet of organic keywords. The day-to-day grind for many SEO professionals often involves honing in on the same set of targeted keywords, likely outdated, or pouring over the same analytical...
This spreadsheet allows you to compare different metrics of your choice with different start and end dates as well. Get the Google Analytics Custom Reporting Spreadsheet Here! Content Efficiency Analysis Report
Microsoft Excel - Other Spreadsheet Programs Description: A spreadsheet application/software that allows users to make calculations, graphs/charts, pivot tables, and many other data functions/manipulations.
Export keyword rankings into an Excel spreadsheet. Take note of multiple occurrences of the same URLs in your spreadsheet. Sort by URL found in your spreadsheet and if you have multiple keywords ranking in positions 5 through 15 that are mapped to...
On the Excel spreadsheet, simply copy and paste into new rows the above control metrics for as many opportunities as you want to prioritize. When it comes to our daily tasks as PPC account managers we have a plethora of tactics to choose from at...
Profit per impression/click is a little trickier to calculate than ROI and ROAS, but once you understand these metrics, they’re easy to generate in a spreadsheet. A lot of advertisers perform campaign optimizations based solely on conversion rate...
Keeping everything, especially if you’re using different platforms for your blog and your main site, in an archive or spreadsheet can help you organize and build on your current content. At the crest of the pass, there’s a cluster of evergreen...
This can be done using a simple spreadsheet or by using a more advanced campaign URL tracking tool. Once you have all the data, you can compile it in a simple spreadsheet that tracks the performance each piece of content.
Make a note of these in a spreadsheet (first column – list your site and your competitors; second column – number of pages indexed, etc. You can then, in your spreadsheet, use OpenSiteExplorer (or a similar tool) to determine the number of websites...
