SEO News


  1. PPC Management Operations: The Ultimate Guide

    The following screenshot is a sample of what your company's spreadsheet could look like, with the various tabs at the bottom: Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level.

  2. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's number of U.S.households to determine your share of voice across markets. Advanced prospectors profit because they know where to look to find the nuggets...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    The spreadsheet you will create via my tutorial has several other pieces of data you should analyze. And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and business owner.

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Don’t assume you are done with your link removals because you have a spreadsheet from a few months ago. Based on the amount of Penguin work I do, that meant one thing. Matt just threw a serious wrench into my Friday night (and weekend plans).

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Export the links into an Excel spreadsheet and then slice and dice the information as you'd like. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools.

  7. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Create a Google Spreadsheet and add the content you want to monitor Marketers and advertisers have been spoiled in the cloud-based world we now call home. Data is seemingly ever present and infinitely divisible into segments that allow for minute...