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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  2. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as the starting point for consumers planning trips and making reservations. Travelers from the Asia-Pacific region relied more heavily on social...

  3. Top 10 Web Analytics Segmentation Tips

    Shine a spotlight on customer segments over new visitors and prospects. Some key segments to consider with additional tagging includes earned social media (traffic sources you earn based on people sharing your content) versus owned social media...

  4. Look Who Is Monetizing their 15 Minutes of Fame on YouTube

    Joshua Siegel, YouTube's Product Manager, Upload and Video Management, encouraged users to tag their video with "yt15minutes," upload it by Wednesday, August 4, and a select handful of people would truly gain their 15 minutes of fame by by being...

  5. Google Officially Changes Name to Topeka, TEXTp Saves YouTube Bandwidth

    If you want to see an example, click on any of the videos in the Spotlight section of YouTube's homepage. Last week at SES New York 2010, my team at SEO-PR struggled to upload 1080p and HD videos quickly to SESConferenceExpo's Channel on YouTube.