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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    One of my favorite methods for netting a .edu link is to interview or spotlight a faculty member (or members) from a university. Faculty Spotlight Links Write a flattering spotlight about them and their accomplishments and submit it to their alma...

  2. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like.

  3. 5 Ways to Make Web Analytics Data More Insightful

    Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.

  4. Top 10 Web Analytics Segmentation Tips

    Shine a spotlight on customer segments over new visitors and prospects. Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to...