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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone...

  2. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Be On selected teams based on their existing online video strategies, net worth and fan base, and evaluated content uploaded to YouTube, Facebook and owned websites over the last 12 months. Everyone has their favorite sports team, whether it's the...

  3. March Madness = Search and AdWords Madness?

    A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation, but evidently includes some sort of a voting system) musical competition, and as the above image depicts, NCAA.com is also...

  4. Twitter Year in Review: Top People, Trends & Events of 2012

    The second most popular tweet in terms of sharing was Justin Bieber’s tribute to a young fan who had passed away. NFL and Nascar dominated in the sports category, while Family Guy and Big Brother generated the most conversation about TV shows.

  5. March (Link) Madness: Breaking Free of Link-sanity

    Now, I’m not a sports fan, I married one so I’m subjected to a lot more games and ESPN than I’m used to, but still I’d never consider myself a “sports person”. Along with much of the rest of the country, this week I submitted my official NCAA...

  6. YouTube Does More Than Round Up the Usual Suspects With New Channels

    WWE Fan Nation: New, exclusive, behind-the-scenes videos that give unheralded access to WWE superstars and divas outside the ring. UnoDosTres: A Hispanic channel offering A-List celebs, music/dance, fashion, sports and telenovelas to a younger bi...

  7. Searcher Demographics – We Are What We Search

    Both sides have won, both sides have lost, and their respective fan bases hate each other with a passion. The Yankees, on the other hand, have a more broadly distributed fan base across the country, even receiving 13 percent of their searchers from...

  8. Liverpool FC Fans Invited to Enjoy a Pint with Citizen of Red Sox Nation at SES London 2011

    If you attend, just introduce yourself as a Reds fan -- and we can enjoy a few pints while discussing our teams. The Liverpool FC fan interviewed by LiverpoolEchoTV said, "It's not just a part of life.