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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines who planned ahead, gained more traction then ever. If you're reading this, then it's highly unlikely that you avoided...

  2. Google Brings NHL, NBA Video Highlights to Search Results

    Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top of the search results, with the score in a box on the left and the...

  3. Pick Up on Current Events for Link Building

    Even announced events like the Olympics, sports matches, festivals, and award shows can become too crowded with every brand shouting for attention. And you know riots follow various sports events. Giving your website an active role in current...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg took the example of Red Bull, as the consumer packaged goods company competes with ESPN and other broadcast brands via live action sports and other live events like the Stratos jump. The new ClickZ Live conference series kicked off in...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Sports Authority | Sporting Goods Stores San Diego") A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing...