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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    This allowed them to reach a captive audience who were eagerly awaiting news and updates on their favorite sporting events. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the...

  2. Implementing your Search Strategy for the Latino Market, Part 2

    Hispanic PR Wire (partnered with Business Wire) and Marketwire are the top news distribution services for targeting Latino media and search engines. Latino News Wires We report the top search marketing news daily at the Search Engine Watch Blog.