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Sporting Event

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  1. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  2. Lance Armstrong, Manti Te’o & the Power of Content

    But someone who defeats testicular cancer and then wins a major sporting event becomes a hero. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more and more in sports.

  3. Is Super Bowl Advertising Money Well Spent?

    The Adobe Digital Index team analyzed 1.4 billion video starts during 10 large sporting events in 2012 and compared them to typical, non-event days. These data points are compelling, but the most striking one in the chart below is the percentage of...

  4. The Sun Never Sets on the Wide, Wide World of Online Video

    Since Nike wasn’t an official sponsor of the 2010 FIFA World Cup, Advertising Age gave this video ad an award for “Best Brand-Jacking of a Global Sporting Event. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of...

  5. Twitter, Foursquare Set Records During Super Bowl

    Twitter announced a new record: highest tweets per second during a sporting event. Twitter's tweets per second record during a sporting event of 4,064 was hit at 10:07:16 p.m ET, shattering the previous high of 3,283 tweets per second during the...