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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  2. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Event sponsorships. Move over Carson Daly and "The Today Show". Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now seize the hour of gaining influence and publicity channeled through today's largest...

  3. Search Marketing Integration Starts With Your Sales Team

    Chances are, members of your sales team have colleagues in complementary organizations and industries that can be used for guest blog posts, co-marketing sponsorships, interviews etc. Buyers are no longer interested in speaking with “always be...

  4. Jeffrey Hayzlett To Keynote at SES London 2011 in Cowboy Boots

    He led the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. Jeffrey Hayzlett, author of The Mirror Test: Is Your...