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  1. The Evolution of SERPs and User Behaviors

    Thumbnail images or videos Users aren’t ignoring sponsored listings. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless smaller updates that go unnoticed...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Adding in videos as well can really help your product stand out from the competition. Sponsored Products on Amazon One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option, which are ads on...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Videos are prominently featured in Facebook feeds organically. Promoted status updates blend in seamlessly save for a simple marker that says "sponsored. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. But, trust me; you won’t want to miss the networking cocktail reception...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Videos Media (e.g.videos, photos) Content Value - User-Generated Content (UGC) Videos: GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent...

  7. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Share pictures, videos, or other media Supplementary Content: This could be internal navigation or links to related products or videos. Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results.

  8. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    People visiting brand Timelines will quickly notice that photography and videos are a much bigger part of the user experience than before. He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or...

  9. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    They are targeting the social site's users who have played particular video games, watched specific videos, or listened to certain songs, among other possible examples. A limited number of Facebook advertisers are testing what appears to be the...

  10. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    The program, which was initially called Sponsored Videos, was launched on Nov. Internet audience viewed 42.6 billion videos, representing an all-time high. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online...

  11. Renewed Calls for Privacy Law Following Facebook FTC Settlement

    The agency also said Facebook allowed access to content such as photos and videos from deactivated or deleted accounts. Joe Barton of Texas, have sent Facebook and other digital media firms numerous inquiries about privacy and data security...